HJMT's Blog

How To Market Your Service Business

Every day millions of Americans are purchasing services – getting their hair cut, clothes dry cleaned, office painted, taxes appraised, etc. Here are tips on how to market your service in order to close more deals:
 
Market Yourself
When it comes to a service business the age-old saying "people do business with people they like" couldn't be truer. If someone doesn't feel a connection with you or doesn't enjoy your company, chances are they will be less likely to want towork with you. When you are marketing your service, you need to keep this in mind at all times. Make sure that you, as the business owner or sales person, are transparent and give your potential customers a way to connect with you on a personal level. The use of social media is a great approach to accomplish this. Use platforms like Facebook or even LinkedIn to display your interests and likes. For instance, you have indicated on your Facebook page that skiing is one of your passions. One of your potentials sees this and tells you that they also love to ski. You start talking about the different places you have been, how often you go, etc., and a bond is started. By marketing yourself you are able to better connect with potential new business leads, sell your service and close the deal.
 
Market Your Relationships
Creating the connection isn't enough. You have to continue to build that relationship with potentials and current clients. A great way to help attract more potentials is to market the great relationships you have with your current clients. You can accomplish this through testimonials, references, case studies, etc. Also, when talking about your business, whether it be in person, through a direct mail letter, or via an email campaign, instead of focusing on your features and benefits, focus on a relationship you have and what you have done to help that client. By marketing the great work and relationships you have with current clients, it further shows the benefits you offer and will positively entice others to want to hire you too.
 
Market What You Will Deliver
Instead of just giving your word for it, show your prospects what you are promising. For example, when someone joins Weight Watchers not only have they been told by Weight Watchers that they will lose weight, but they have also seen before and after pictures ofother successful individuals. Potential customers get a visual representation of the promised results. The same rings true for instance when someone choses an accountant to do their year-end taxes. First they have to like the person, then they hear from their current and past-clients, and finally they see the actual results that someone before them has received. If you can guarantee that you will save someone more money than on their past tax returns, you will have not only demonstrated the results, but also backed them up with a promise.
 
Market The Experience
The result is not the only thing that matters when it comes to a service business. Most people are also buying the customer service experience. Not only do they have to think you’re great, and believe in the results you are promising, but they also have to feel comfortable that the road along the way won't be bumpy. A great way to do this is to treat them like a customer from the very start of the relationship. Make sure they feel important and experience what it would be like to be your client. Then make sure to keep it going throughout the entire process.

For more information, contact info@hjmt.com or visit www.hjmt.com.