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Why You Should Be Live Tweeting Your Event

Tweet

 

Twitter officially defines “live tweeting” as the following: to engage on Twitter for a continuous period of time-anywhere from 20 minutes to a few hours- with a sequence of focused tweets.

So, what does this mean for you and your event? Publicity and engagement.

Live tweeting during your event gives you an opportunity to increase your visibility and update your followers on the event developments. This method of continuous, focused tweeting has shown to greatly increase engagement, such as mentions and retweets. 

 Here are three important tips:

• Use a hashtag – Create a unique hashtag for your event to distinguish tweets that are related to your updates. Followers can then use the hashtag to join the conversation or to locate related tweets. Remember to keep the hashtag simple and unique, for example: #LImediaawards

• Use photos – A great way to spice up your tweets and really engage your audience is to include pictures. Followers will feel like they’re getting an inside look and it is more likely to create a conversation.

• Time your tweets – There’s no set amount of tweets that should be sent during a live tweet session. That being said, you should use your judgment on the amount. While you want to keep your followers update and respond to their engagement, you don’t want to tweet every minute.

Live tweeting is an extremely easy way to interact and publicize your event (and yourself). All you need is a connection to Twitter and you’re good to go, so there’s nothing to lose. Whether your event is an award show or a charity fundraiser there is always an opportunity for live tweeting!

-Five Creative Tips for Successful Events

For more information, contact info@hjmt.com or visit www.hjmt.com.